THE SITUATION
A creative digital marketing agency that needed a website refresh
Kunal Chawla started Digital CHAWLAS in India in June 2020. What began as a small agency grew steadily over the years — building a client base, developing a genuine service offering across branding, web design, SEO, social media, and advertising, and producing real results for real businesses.
Digital CHAWLAS was our own agency. And like most agencies that spend their time building things for clients, our own website had fallen behind. We had the work, we had the results, and we had the experience — but the site was not doing a fair job of showing any of it. We decided to fix that.
The refresh was about bringing the website up to the standard we were already holding our clients to.
THE STRATEGY
What does someone need to see when they land on a digital agency website?
Businesses looking for a digital marketing agency are not making a quick decision. They are comparing options, reading case studies, looking for evidence that the agency understands their industry, and trying to work out whether the people behind the brand are actually capable of what they claim.
We had the answers to those questions. Five years of client work, real outcomes, and a clear service offering built through experience rather than guesswork. The refresh was about organising that honestly and presenting it in a way that made it easy for the right businesses to understand who we were and take the next step.
TECHNICAL RESULTS
Built to perform
A perfect 100 on Best Practices. Performance and Accessibility both at 94 — comfortably in the green range. SEO at 92, giving the site a solid base to build organic visibility from. For an agency that sells web design and performance, having these numbers on our own site matters — it would be hard to justify anything less.
A site that looks like the agency behind it
Website Features
- Homepage — Establishes positioning immediately, with client logos, a 5/5 rating, and a clear prompt to book a discovery call.
- Individual Service Pages — Separate pages for Website, SEO, Social Media, Advertising, and Branding, each listing the specific deliverables included.
- Our Work Section — A visual showcase of client work across multiple industries, giving potential clients a sense of range and output.
- Case Studies — Detailed write-ups of client results with real numbers — traffic growth, cost savings, and business outcomes driven by marketing work.
- About & Team Page — Introduces the founders and team by name, making the agency feel accessible rather than corporate.
- FAQ Section — Addresses the questions businesses actually ask before hiring an agency — how we measure success, how we communicate, what happens if results fall short.
- Mobile-Responsive Design — Clean and functional across all devices and screen sizes.
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