THE SITUATION
A well-established consultancy with a website that needed work
The Trackers have been helping students from Punjab study abroad for over 18 years. Based in Malerkotla, they assist with study visas, visitor visas, and work visas across Canada, Australia, the UK, and the USA. Over that time they have built a genuine reputation — 20,000 successful visa applications and 1,126 Google reviews averaging 4.89 stars.
Their existing website, however, was not doing a fair job of representing that experience. It was functional but dated, and it wasn’t communicating the credibility the consultancy had earned over nearly two decades. For students and families comparing options online for the first time, that gap mattered.
They came to us for a redesign.
TECHNICAL RESULTS
Built to perform
The site was built with performance and clean code as a priority. Google PageSpeed Insights on desktop returned the following scores after launch.
A perfect 100 on Best Practices reflects clean, standards-compliant code with no cutting corners. The 90 Performance score sits comfortably in the green range. Accessibility and SEO are both at 85, solid starting points with room to build on as the site matures and content grows.
Straightforward, professional, and easy to navigate
Website Features
- Study Visa Page — Clear, structured information on the visa process, supported destinations, and what The Trackers handle on behalf of the student.
- Visitor Visa & Work Visa Pages — Separate, focused pages for each service so visitors find what they came for without unnecessary navigation.
- Country Pages for Canada, Australia, UK & USA — Each destination has its own dedicated page covering relevant information and how The Trackers can help students applying to that country.
- About Page — An honest account of who The Trackers are, how long they have been operating, and what 18 years of consultancy experience looks like in practice.
- Google Reviews Integration — 1,126 verified reviews averaging 4.89 stars, placed prominently where visitors will actually see them during their browsing experience.
- Free Consultation CTA — Present and accessible on every page. No cost, no commitment — just a straightforward way to start a conversation.
- Mobile-Friendly Design — The site works properly across phones and tablets, which is how the majority of students and families in Punjab are browsing.
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